Bigdata

360 Degree Customer View for Revenue Growth

At BizRuntime, we leverage Big Data Solutions to capture, maintain and effectively manage customer data from all touch points to enable personalised multi-channel engagement.

Single View Of Customer

Overview

In todays hypercompetitive world, most companies recognize the value of attracting new customers and expanding relationships with existing customers. This requires having a 360 degree view of customer where knowledge about the customer and every interaction is easily accessible, whenever and wherever required. Although consumer-centric companies such as retailers or banking possess large volumes of data that can prove to be a rich source of consumer intelligence, they fail to derive insights from such data. Moreover, most organizations take a slightly myopic view towards customer data by relying only on the customer data available in enterprise systems such as CRM, ERP, and Financial systems.

At BizRuntime we believe that although such data from enterprise systems is useful, you can get a true 360 degree view of customer by making use of the several formal or informal interactions customers have with your company. This information can prove to be a rich source of data regarding their preferences, likes, dislikes, pereptions, and concerns. By following the approach detailed below, we enable a single view of customer to deliver enhanced customer experience:

Customer-Centric Big Data Solutions

The explosion of new channels means that customers can now interact with your product and brand in new ways, comment on your products and service, and influence buying decisions of others. By leveraging the rich data from customer interactions and their feedback, organizations can improve customer engagement and gain a competitive advantage.

BizRuntime provides Big Data Solutions for achieving a single view of customer by combining data, irrespective of the formats, from all customer interactions including calls, emails, chat logs, website interactions, social media, and marketing automation data. By gaining a single view of customer, we help organizations execute highly targeted marketing campaigns to attract new customers or increase upsell and cross sell opportunities with existing customers, enrich the customer experience to improve loyalty, and improve account management practices to grow your share of customers wallet. We deliver the following outcomes with our solutions:

Data Hub on Cloud

Extending Your Data Warehouses to Cloud

We can help you augment your existing data warehouses with data hub on Cloud to support analysis of customer sentiments, operational performance, and risk mitigation in a cost-effective manner.

Data Hub On Cloud

Overview

The data warehouses that were conceived for managing and analyzing large volumes of structured data are falling short of expectations as the volume and variety of data continues to grow. Organizations also require richer data from several unstructured data sources to support analysis of customer sentiments, operational performance, and risk mitigation. However, the traditional warehouses are proving to be a costly option to store such massive volumes of data due to high licensing and storage costs. Rather than continuously augment the existing data warehouses with costly technology infrastructure, organizations can look to leverage cloud resources that can work with structured as well as unstructured data, and also provide the necessary scalability at low costs. This approach also allows addition of new sources of data such as social media or news feeds to expand the scope of your analytics and reporting efforts.

BizRuntime helps organizations optimize their data warehouse infrastructure using Cloud and Big Data technologies to enable new type of analysis with structured as well as unstructured data. With the Hadoop Big Data platform on Cloud, we offer an reliable and economical option for scalable data processing with high performance parallel processing capabilities that can complement your existing data warehouses and offer the flexibility to generate new insights. With the low storage costs associated with building a data hub on cloud, we can help you not only retain historical data, which would otherwise be archived, but also conduct new exploratory analysis from a diverse range of data sources.

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Data Hub On Cloud

Overview

The data warehouses that were conceived for managing and analyzing large volumes of structured data are falling short of expectations as the volume and variety of data continues to grow. Organizations also require richer data from several unstructured data sources to support analysis of customer sentiments, operational performance, and risk mitigation. However, the trBizRuntimeonal warehouses are proving to be a costly option to store such massive volumes of data due to high licensing and storage costs. Rather than continuously augment the existing data warehouses with costly technology infrastructure, organizations can look to leverage cloud resources that can work with structured as well as unstructured data, and also provide the necessary scalability at low costs. This approach also allows addition of new sources of data such as social media or news feeds to expand the scope of your analytics and reporting efforts.

BizRuntime helps organizations optimize their data warehouse infrastructure using Cloud and Big Data technologies to enable new type of analysis with structured as well as unstructured data. With the Hadoop Big Data platform on Cloud, we offer an reliable and economical option for scalable data processing with high performance parallel processing capabilities that can complement your existing data warehouses and offer the flexibility to generate new insights. With the low storage costs associated with building a data hub on cloud, we can help you not only retain historical data, which would otherwise be archived, but also conduct new exploratory analysis from a diverse range of data sources.

Extended Data Warehouse on Cloud

Enterprise Data Warehouses have their limits in terms of the ability to handle large volume of data, manage unstructured data, and high licensing and storage costs which can limit the organizations ability to store and analyze data for large periods of time. Moreover, regulatory requirements and the need to generate insights related to customer preferences, fraud detection, etc. means that organizations need to look for low cost options to manage this data. By using a Data Hub on Cloud powered by the Hadoop platform, organizations can benefit from the low-cost processing power offered by Hadoop and the familiar data warehousing environment for analysis.

At BizRuntime, we help organizations leverage Cloud and Big Data to provide a consolidated Data Hub that works with existing data warehouse infrastructure to eliminate data redundancy and provide a centralized source for all organizational information. With the extended data warehouses powered by Hadoop platform on Cloud, BizRuntime supports the following use cases: